This weekend, PenFed Credit Union and Kellymoss are partnering to host a powerful tribute to America’s service members at Road America, one of the country’s most iconic racetracks. Championing Our Heroes: PenFed Military Track Activation, is designed to both honor local military personnel in attendance at the popular IMSA event, and share a one-of-a-kind VIP motorsports experience with an intimate group of select local heroes and their families. 

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PenFed, one of the country’s leading credit unions, is a long-standing supporter of the armed forces with over $55 million donated to military families. “Supporting those who serve is built into our DNA,” shares James Schenck, PenFed Credit Union CEO. “We opened our doors over 90 years ago in the Pentagon, and the military community is at our core.”

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PenFed is partnering with Kellymoss, a championship Porsche racing team, to connect the military audiences to the adrenaline-fueled world of motorsports, delivering a day filled with gratitude, excitement, and recognition.

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“This activation is about more than racing,” said Victoria Thomas, co-owner of Kellymoss, who also has a personal connection to service through her daughter’s role in the U.S. Army. "It’s about honoring those who serve. We’re proud to stand with PenFed in creating moments that make our military feel seen, appreciated, and celebrated.” 

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Extending the day’s impact beyond the exclusive VIP program planned for invited heroes, the first 50 military fans visiting the Kellymoss paddock will receive a custom designed “Supporting Our Troops” hat, created to match the striking PenFed Porsche theme. Additionally, these 50 guests will be invited to join members of the PenFed and Kellymoss team on the track for a special rendition of the National Anthem, creating a moving tribute to their service in front of thousands of fans.

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This Championing Our Heroes activation is just one example of the PenFed and Kellymoss partnership, that  is founded on our mutual and ongoing commitment to community, service, and creating unforgettable experiences through the world of motorsports.

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