Expanding access, visibility, and opportunity in motorsports
Kellymoss created Race Forward to open more doors into racing — for future drivers, industry talent, young fans, and partners who believe the sport should keep growing.
Be Your Own Hero uses drivers, stories, and trackside experiences to help young people see what’s possible in motorsports. The program brings visibility to women in racing and creates meaningful opportunities for partners to support the next generation.
Motorsports Mastery introduces students to the people and careers behind racing. Through short conversations with women across the industry, students can learn about roles in engineering, operations, marketing, leadership, and more.
Race Forward is already helping Kellymoss bring more people into the sport — from young students discovering motorsports for the first time to women competing at the highest levels. The goal is simple: create more visibility, more access, and more reasons for the next generation to believe they belong here.
We are committed to supporting and elevating female talent at the highest levels of motorsports.
Drivers like Loni Unser and Jordan Wallace represent the progress Race Forward is working to create — opening doors for a more diverse generation of racers.
We are expanding access to motorsports by engaging new communities and making the sport more inclusive and approachable.
Through youth programs and partnerships, we are introducing young people to motorsports and the many career paths it offers.
Race Forward is built with partners who believe in expanding access, creating opportunity, and growing the sport for the next generation. If you’re interested in supporting the work, we’d love to connect.
