The storytelling and visibility program of Race Forward.
Part of Kellymoss Race Forward, Be Your Own Hero uses storytelling, role models, and trackside experiences to build visibility and representation in motorsports.
The program connects youth with real drivers and real racing environments — helping the next generation see themselves in the sport.
Loni's love for competition comes naturally , as her family name is synonymous with racing glory. From an early age, she raced just about anything she could get her hands on - skis, mountain bikes, dirt bikes, and now, her ultimate goal, professional race cars.
In her first season with Kellymoss in 2024, she posted an impressive 5 podiums and finished third in her class - a big achievement for a driver new to single-make Porsche racing.
Prior to Kellymoss, her resume includes three seasons in the WRL, including her first win in 2018, two MX-5 cup events and numerous appearances in endurance and spec Miata races.
Loni also has an impressive media resume has been featured on: Jay Leno's Garage, MotorTrend TV, ESPN, Sports Illustrated, Porsche, and Autoweek, just to name a few.
Ashley is a seasoned competitor with diverse driving experience. A podium regular and 2023 Porsche Sprint Challenge Championship winner, she’s worked through karting to open wheel racing to sportscar racing, even dipping her toe in endurance racing.
Following a solid performance in the Porsche Sprint Challenge series in 2024, Ashley moves up to Porsche Carrera Cup North America in 2025, the highest tier of Porsche single-make racing.
As impressive as her long list of accomplishments like her MAVTV documentary series, In the Machine, and wins in series like Indy Lights, Star Mazda Championship and IMSA Sportscar Challenge, to name a few, is her “can’t quit, won’t quit” attitude and relentless optimism.
Be Your Own Hero connects youth education with real motorsports experiences — creating meaningful impact both on and off the track.
Supporting the program not only provides corporate sponsors insider racing perks and brand awareness benefits, it also meets many charitable giving goals, including community engagement, youth education and increasing opportunities for traditionally under-represented audiences like female drivers.
Sponsors can expect increased brand visibility, exclusive access to select racing events, and the satisfaction of supporting a program that promotes diversity and inclusion in motorsports.
Show your support for diversity in motorsports by purchasing Be Your Own Hero merchandise.
All proceeds directly support these drivers on track.
