MADISON, Wis. (April 29, 2014) – Kelly Moss Motorsports is hosting the inaugural Cruise In/Custom Car Show on Sunday, May 25 at Brat Fest in Madison, Wisconsin, the Brat Capital of the World.
Racing is the centerpiece of a diverse array of successful automotive-related businesses for Kelly Moss Motorsports, based in Madison, Wisconsin, for more than 25 years.
“We’ve known about Brat Fest and our employees have attended and enjoyed the weekend throughout the years,” Kelly Moss Motorsports owner Jeff Stone said. “The organizers of Brat Fest approached us about the opportunity of us working together, and we couldn’t be more excited to be a part of it. We’re really looking forward to it.”
Car show participants will display their vehicles from 10 a.m.-6 p.m. on May 25 in a premier section at Willow Island during BratFest, the world’s largest brat festival that takes place May 23-26
“Brat Fest tries to take it to the next level each year,” Brat Fest Event Coordinator Justine Haumersen said. “This is the first year we decided to offer expanded events and activities to the community. With over 25 years of racing experience and a wide range of knowledge and products, Kelly Moss Motorsports is the leader in their industry. They were perfect partners to host the Cruise In Custom Car Show for us. Their national presence is amazing!”
While there are no restrictions on the type of vehicles allowed to enter, space is limited. All entries will go through a preliminary judgment process, with particiants selected based on the quality and uniqueness of their vehicle.
Deadline for registration is May 15. All entries must include a photo to be considered. To register or for more information, please visit kellymoss.com.
Three trophies will be awarded for Best In Show. Members of the Kelly Moss team will choose the Kelly Moss Award. The Metcalfe Award will be the pick of the Brat Fest promoters, and the final award will be the Kid’s Choice Award.
Kelly Moss Vice President Stone is creating all three trophies, handcrafted works of art made from authentic race car parts.
“I have built a lot of exotic trophies and pieces over the years,” Stone said. “They have all sorts of things from sequential gear sets to electronic parts. And everything is original and unique – serial numbered, signed and dated.”
The value of the parts in the trophies is estimated to be approximately $30,000.
Brat Fest takes place every Memorial Day weekend – rain or shine – to celebrate Wisconsin’s heritage while eating great food. But it is also about giving back to the community, with proceeds benefiting the local charities that help to staff the event.
This year the festival is expected to welcome more than 250,000 people and feature 100 bands performing live.
Kelly Moss is hosting the Cruise In/Custom Car Show the day after competing May 23-24 at the IMSA Porsche GT3 Cup Challenge USA by Yokohama event at Lime Rock Park in Connecticut.
For more information on Brat Fest, visit bratfest.com.