BRASELTON, Ga., (August 7, 2013) – Call it a “dollhouse of cars”, the “Garage Mahal”, or simply immaculate – the Kelly Moss Motorsports race facility has acquired many nicknames over the years. Tucked in the Madison, Wis.-countryside, the 55,000-square-foot operation includes everything from state-of-the-art engine and chassis dynamometers (dynos) to a full-service fabrication shop
Brothers Jeff and David Stone have created the epitome of a one-stop racing shop. After building and testing vehicles in-house, the rides move into hands of in-house graphic designers devoted to creating sleek wraps and decals to match the impressive vehicles.
“We have always known that we can control timeline and quality much better if we have it within our walls,” said Kelly Moss Motorsports Racing Director/Vice President Jeff Stone. “We can choose to work all night if we have to or make an extreme compromise personally to make somebody’s race weekend come alive, and that’s what we live by.”
Making dreams come true is the Kelly Moss mission, no matter how long it takes. The ability to have different departments functioning simultaneously allows for a smoother build process and the impressive facility makes extra work hours that much more enjoyable.
Being able to hear your coworkers makes work a lot easier too. Ordinary race shops come with a loud hum of an air compressor-not the case at Kelly Moss. One compressor provides air for the entire facility, and workers can stand directly next to it and still have a conversation. Providing a clean and peaceful work environment is a must at Kelly Moss.
Visitors will not see oil buckets or spare parts cluttered around the shop, as Kelly Moss has designed sliding silver panels to shield the usual race shop mess. The massive facility makes loading and unloading more feasible, with the ability to move six tractors and trailers simultaneously.
The Kelly Moss body shop is no less spectacular with state-of-the art sonar coordinate measuring systems and a Celette frame machine with true Factory fixtures in-house and ready to go at a moment’s notice for street cars and factory Porsche race cars.
When it comes to paint application, Kelly Moss has it covered. A computer controlled water-based paint mixing system matches any color and is Earth-friendly too. Kelly Moss has repaired race cars for all the top teams in the paddock, and the quality of its work is held in high regard.
In conjunction with Kelly Moss, Stone Brothers Garage works on vintage vehicles, building hot rods, muscle cars and motorcycles to bring clients’ dreams alive.
As Race Shop Manager Pete DeVries recounts his 13 years with Kelly Moss, his passion for Porsche pours out with every word. For DeVries, preparing Porsche 911 GT3 Cup cars for customers is a dream come true.
DeVries started with Kelly Moss Motorsports in 2000 when professional racing shifted from air-cooled to water-cooled engines. He now manages day-to-day operations at the shop and at the racetrack, and now works side-by-side with his son Brad, who joined the team in 2007 as a lead race technician.
“These (Porsche 911 GT3 Cup) cars are virtually bullet proof,” DeVries said. “They (our customers) get in them, they drive them and they don’t break. Seeing the customers’ smiles when they get out of the car is amazing. They truly live to do this and IMSA does a great job of policing the series.”
After 25 years in the business, Kelly Moss Motorsports has mastered the art of making dreams come true for its diverse clientele base, and prepares drivers for everything that may come their way on race weekend.
As customers enter the Kelly Moss Motorsports facility, a quick glance to the right shows just how many vehicles the staff of 16 works on. A manipulated pallet racking setup allows the crew to stack 30 vehicles and move them up and down for maintenance. On the bottom row rests the Porsche 911 GT3 Cup cars, complete with body-bag sized luggage ready and waiting next to the car, with a firesuit and helmet for the driver.
“We cultivated the arrive-and-drive concept for club racing where we either built or bought the car for you and did everything from maintaining it to doing your laundry and arranging lunch,” Stone said. “We pioneered the concept, which has carried over into what you now see in the IMSA GT3 Cup Challenge by Yokohama series. That didn’t exist in the mid-90s.
Kelly Moss Motorsports started in 1988 as primarily Porsche-based and was the last team to have a full factory deal with Porsche in 1994. In 2005, the team began running in the IMSA Development Series.
“We felt there was a real need in the U.S. for not only a Cup series, but a ladder system that bridged the gap between club racing and professional racing,” Stone said. “IMSA has done a really great job in bridging that gap and giving people a next level place to run and be part of the big show. Porsche has given a fantastic car to compete with the Cup car in terms of durability, performance and cost-effectiveness.”
This weekend Kelly Moss Motorsports will head 107 miles northeast to celebrate a quarter-century since its inception at a track with a few nicknames of its own. Elkhart Lake’s Road America is the Disneyland of road courses in North America, and welcomes the IMSA GT3 Cup Challenge by Yokohama Series for the GRAND-AM Rolex Sports Car Series and American Le Mans Series Presented by Tequila Patrón doubleheader.
The crew considers the 4.048-mile, 14-turn circuit its home track, just two hours away from the facility, and expects to perform well with four entries in Rounds 9 and 10 of the 2013 season.
The green flag waves for Race One on Saturday, August 10 at 8:40 a.m. Race Two is set to begin Sunday, August 11 at 11 a.m. for a 45-minute sprint.